Working with Reading Room, I wrote the majority of the content for the Police Mutual Assurance Society website. The site is aimed at serving and retired police officers and their families and offers a range of financial services from pensions and investments to insurance.
As with many financial services websites, the original content was long and complicated, and there is a regulatory need to present a large amount of information on certain pages. However, summarising the information on high-level pages and presenting more detail immediately before the “buying decision” or call to action makes it more accessible to the main audiences.
You can find the Police Mutual site at www.pmas.org.uk