Will word for food » portfolio

Police Mutual Assurance Society

Adam — Sun, 02 Mar 2008 15:43:17 +0000

Working with Reading Room, I wrote the majority of the content for the Police Mutual Assurance Society website. The site is aimed at serving and retired police officers and their families and offers a range of financial services from pensions and investments to insurance.

As with many financial services websites, the original content was long and complicated, and there is a regulatory need to present a large amount of information on certain pages. However, summarising the information on high-level pages and presenting more detail immediately before the “buying decision” or call to action makes it more accessible to the main audiences.

You can find the Police Mutual site at www.pmas.org.uk

Strathclyde Pension Fund Office website

Adam — Sat, 01 Mar 2008 11:24:19 +0000

I spent two weeks in the wonderful city of Glasgow (I’d heartily recommend a restaurant called Mao there) writing content for the Strathclyde Pension Fund Office website.

The site – which includes a comprehensive glossary of pension terms and is aimed at both employees of local authorities and employers – went on to win the Website Design Award (Public Sector) in the Professional Pensions Scheme of the Year Awards 2007.

The content was written around the fund’s regular publications and technical documentation and re-purposed for an audience without a technical background. The content was finished in time to get sign-off while I was in Glasgow – which gave me a spare hour to visit the excellent museum of modern art in the city.

Thames Gateway

Adam — Tue, 26 Feb 2008 15:01:45 +0000

In addition to project managing their website update – and representing them at the 2007 Thames Gateway Forum – I have written, edited and project managed several issues of the Thames Gateway newsletter, Pulse.

This project involved collation of press releases from across the Thames Gateway region and editing them to strict word counts – all the while maintaining a balance between the requirements of the different stakeholders involved. I also carried out interviews for the newsletter and summarised major strategy documents for inclusion – as well as ghost-writing introductory text and accompanying letters for distribution.

IT Savvy

Adam — Tue, 26 Feb 2008 15:00:33 +0000

I’m a contributor to the East of England’s “IT Savvy” website, designed to help newcomers to the web understand some of the jargon out there – and how to make best use of the web for their businesses.

I’ve written on the subjects of electronic marketing and Web 2.0, and you can read some of my work by following the links below:

East of England Development Agency

Adam — Tue, 26 Feb 2008 13:08:39 +0000

The East of England Development Agency is one of nine regional development agencies set up by the government in 1999 to improve the region’s economic performance.

For three years I was responsible for electronic communications for EEDA, re-launching their website twice (once following a major re-organisation) as well as advising on a wide range of websites including Landmark East, running the gauntlet, and Space for Ideas. I was also responsible for electronic communications strategy, writing for the EEDA site, and writing monthly electronic briefings for partners and regional businesses.

You can find examples of my written work here:

About EEDA site
EEDA e-briefing – signature is updated every time an e-briefing is produced, but I did write this one!

The site has over quarter of a million visitors per year; visitor numbers continue to grow, as do subscribers to EEDA’s electronic bulletins. Awareness of the organisation has never been higher and customer satisfaction surveys reveal stakeholders benefit greatly from the website.