Will word for food » Writing for the Web

I’ve been watching Can’t Read, Can’t Write on Channel 4 and it’s blown me away. It’s very inspiring and I’m learning a lot about reading - and the assumptions I make about readers.

Nostalgia ain’t what it used to be… if you’ve got a quiet morning, why not re-visit some old writing and see how much you’ve advanced? Here are a few exercises to do with something you’ve already written (or something someone else has done) to keep your writing sharp.

Ten top lessons for writing jobs - how to manage your time, your client, and your own temptation to think you’re always right.

And I’ve resisted doing the really bad “assume makes an ass…” thing. Well done me!

“I want it exciting. I want it sexy. I want it to sell”. That’s what clients say. Sometimes they say it about the terms and conditions page. Then their users think they’re an idiot who can’t do anything but speak fluent marketing.

In this article I explain when it’s time to sell and when it’s time just to serve.

Fluffeh teim! In my first article on Will Word For Food, I crowbar a link to my current favourite website - and a picture of my cat - into some pretty basic lessons about writing arresting web copy.

Happycat would approve.