It’s a familiar situation - you walk in to a party like you’re walking on to a yacht, and all of a sudden you get the feeling that the song playing is exactly about you and your life. Why is that? And how can we use that phenomenon to make our writing appeal to a broad cross-section of clients or stakeholders?
Archive for the ‘article’ Category
How to write a better scam email - keep it simple, stupid. The best writers use the shortest words.
Fluffeh teim! In my first article on Will Word For Food, I crowbar a link to my current favourite website - and a picture of my cat - into some pretty basic lessons about writing arresting web copy.
Happycat would approve.
