It’s a familiar situation - you walk in to a party like you’re walking on to a yacht, and all of a sudden you get the feeling that the song playing is exactly about you and your life. Why is that? And how can we use that phenomenon to make our writing appeal to a broad cross-section of clients or stakeholders?
Archive for March, 2008
Is it a good idea to try to put a little bit of humour in your writing? Humour makes you human, but does it risk making you look foolish? Should you try to look clever? It’s a minefield, and one I’d like my readers to explore, if possible. Let me know your thoughts!
Working with Reading Room, I wrote the majority of the content for the Police Mutual Assurance Society website. The site is aimed at serving and retired police officers and their families and offers a range of financial services from pensions and investments to insurance.
I wrote the content for the award-winning Strathclyde Pension Fund Office website, based in Glasgow.
